Foundation
Operations Code of Ethics
The principles every team member operates by. Visible on all filters.
Extreme Ownership
Own Your Lane
If it's assigned to you, it gets done. No reminders, no excuses. Act Like an Owner: Anticipate needs, protect company trust, and care about the big picture.
Facts Over Feelings
Data-Driven
Operate from metrics and accurate records. Catch trends before they become problems. Build Systems: Rely on repeatable processes, not memory.
High-Velocity Execution
Speed Matters
Move with urgency. Bring Solutions: Don't just identify problems — bring next steps and options.
Transparent Communication
No Surprises
Keep leadership informed, flag issues early. Elevate the Team: Drop the ego, share knowledge, celebrate wins.
Uncompromising Integrity
Do the Right Thing
Guard company secrets, stay honest under pressure, do right even when no one is watching.
New Business
Workflows
Step-by-step flows from intake to payout. Expand any step for details.
IUL & Term New Business Flow
Purpose: Move an IUL/Term application from intake to issue & payout.
Trigger: Agent submits an intake form.
Roles: Writing Agent, Split Agents / Upline EMD, New Business Admin, Licensing Coordinator, Carrier Underwriter
On EVERY carrier contact: document who you spoke with, the case status, and any actions needed. Keep detailed notes for ALL case activity, including agent-submitted requirements.
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Use the "IUL & Term Insurance Follow-Up Script" when following up with carriers on underwriting requirements.
Rollover New Business Flow
Purpose: Move a rollover/transfer case from intake to funds transfer, issue, and payout.
Trigger: Agent submits an intake form for a rollover.
Roles: Writing Agent, Split Agents / Upline EMD, New Business Admin, Licensing Coordinator, Sending/Receiving Carrier
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Use the "Rollover Follow-Up Script" when following up with carriers on fund transfers.
Commissions Flow
Purpose: Verify, reconcile & resolve agent commission payouts.
Trigger: Every commission cycle — Tuesday & Friday (USA).
Roles: New Business Admin, GFI, Writing Agent / EMD (CC'd on escalations)
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State Licensing Reference
Check this the moment an intake form is submitted — for BOTH New Business and Rollover cases.
HOT STATES
The agent must be licensed & contracted in the state where the policy is written. If not, they will NOT get paid.
OVERRIDE-LICENSE STATES
The upline/EMD must hold a license in the state to receive an override. If not, they will NOT get paid when their agents write business there.
State Checker
Select a state to see its licensing flag.
Licensing Checklist
- Confirm contracting complete with Licensing Coordinator (IUL/Term).
- Confirm contracting + product training (Rollovers).
- Notify licensing + create urgent task on any Hot State case.
Pipeline Stages & Automations
IUL/Term Pipeline Stages
- 1Submitted & Pending Signature
- 2Signed & Underwriter Review
- 3Approved Account
- 4Insurance Issued & Needs Delivery
- 5Commission Paid to Agent
Rollover Pipeline Stages
- 1Submitted & Pending Signature
- 2Signed & Underwriter Review
- 3Pending Funds
- 4RO Commissions Pending
- 5Commission Paid to Agent
Ownership Rules
- Opportunity Owner = Writing Agent
- Followers = Split Agents + Upline EMD
- Contact Owner = Writing Agent
Automatic Notifications
- Auto-text at "Submitted & Pending Signature"
- Auto-update at "Pending Funds"
- Auto-text on Policy Declined
- Auto-notification at "Commission Paid to Agent."
- Manual: "Intake Form Received" text snippet sent immediately on intake.
Contact Record Rules
- Add policy anniversary date to contact card and carry to Policies section.
- Log every carrier contact in notes.
Marketing
Marketing SOPs — Coming Soon
This section will hold marketing workflows, templates, and checklists. The layout is ready so cards can be added later.