GFI Dream Team

Operations Manual

The internal operations hub for the admin team — workflows, licensing reference, CRM automations, and the code of ethics. Filter by department or search any keyword to find what you need during a live workday.

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Foundation

Operations Code of Ethics

The principles every team member operates by. Visible on all filters.

01

Extreme Ownership

Own Your Lane

If it's assigned to you, it gets done. No reminders, no excuses. Act Like an Owner: Anticipate needs, protect company trust, and care about the big picture.

02

Facts Over Feelings

Data-Driven

Operate from metrics and accurate records. Catch trends before they become problems. Build Systems: Rely on repeatable processes, not memory.

03

High-Velocity Execution

Speed Matters

Move with urgency. Bring Solutions: Don't just identify problems — bring next steps and options.

04

Transparent Communication

No Surprises

Keep leadership informed, flag issues early. Elevate the Team: Drop the ego, share knowledge, celebrate wins.

05

Uncompromising Integrity

Do the Right Thing

Guard company secrets, stay honest under pressure, do right even when no one is watching.

New Business

Workflows

Step-by-step flows from intake to payout. Expand any step for details.

IUL & Term New Business Flow

New BusinessCRM

Purpose: Move an IUL/Term application from intake to issue & payout.

Trigger: Agent submits an intake form.

Roles: Writing Agent, Split Agents / Upline EMD, New Business Admin, Licensing Coordinator, Carrier Underwriter

On EVERY carrier contact: document who you spoke with, the case status, and any actions needed. Keep detailed notes for ALL case activity, including agent-submitted requirements.

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Use the "IUL & Term Insurance Follow-Up Script" when following up with carriers on underwriting requirements.

Rollover New Business Flow

New BusinessCRM

Purpose: Move a rollover/transfer case from intake to funds transfer, issue, and payout.

Trigger: Agent submits an intake form for a rollover.

Roles: Writing Agent, Split Agents / Upline EMD, New Business Admin, Licensing Coordinator, Sending/Receiving Carrier

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Use the "Rollover Follow-Up Script" when following up with carriers on fund transfers.

Commissions Flow

New Business

Purpose: Verify, reconcile & resolve agent commission payouts.

Trigger: Every commission cycle — Tuesday & Friday (USA).

Roles: New Business Admin, GFI, Writing Agent / EMD (CC'd on escalations)

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State Licensing Reference

LicensingNew Business

Check this the moment an intake form is submitted — for BOTH New Business and Rollover cases.

HOT STATES

The agent must be licensed & contracted in the state where the policy is written. If not, they will NOT get paid.

FloridaVirginiaWest Virginia

OVERRIDE-LICENSE STATES

The upline/EMD must hold a license in the state to receive an override. If not, they will NOT get paid when their agents write business there.

AlabamaGeorgiaNew MexicoSouth DakotaLouisianaKentuckyMassachusettsMississippiMontanaNorth CarolinaPennsylvaniaPuerto RicoSouth CarolinaUtahWisconsin

State Checker

Select a state to see its licensing flag.

Licensing Checklist

  • Confirm contracting complete with Licensing Coordinator (IUL/Term).
  • Confirm contracting + product training (Rollovers).
  • Notify licensing + create urgent task on any Hot State case.

Pipeline Stages & Automations

CRM

IUL/Term Pipeline Stages

  1. 1Submitted & Pending Signature
  2. 2Signed & Underwriter Review
  3. 3Approved Account
  4. 4Insurance Issued & Needs Delivery
  5. 5Commission Paid to Agent

Rollover Pipeline Stages

  1. 1Submitted & Pending Signature
  2. 2Signed & Underwriter Review
  3. 3Pending Funds
  4. 4RO Commissions Pending
  5. 5Commission Paid to Agent

Ownership Rules

  • Opportunity Owner = Writing Agent
  • Followers = Split Agents + Upline EMD
  • Contact Owner = Writing Agent

Automatic Notifications

  • Auto-text at "Submitted & Pending Signature"
  • Auto-update at "Pending Funds"
  • Auto-text on Policy Declined
  • Auto-notification at "Commission Paid to Agent."
  • Manual: "Intake Form Received" text snippet sent immediately on intake.

Contact Record Rules

  • Add policy anniversary date to contact card and carry to Policies section.
  • Log every carrier contact in notes.

Marketing

Marketing

Marketing SOPs — Coming Soon

This section will hold marketing workflows, templates, and checklists. The layout is ready so cards can be added later.